Jodie's Groom Room
A warm, course-led website for a San Fulgencio dog grooming salon and international training academy - turning 'hands-on training in a real working salon' into enquiries from would-be groomers across Europe.
A working salon with a second business that deserved its own front door.
Jodie's Groom Room is a dog grooming salon in San Fulgencio with 18+ years of experience behind it - and an international training academy that teaches people to become professional groomers, hands-on, in the same working salon, one-to-one or one-to-two with a tutor, in English.
The website had to do two jobs at once: look after local dog owners looking for a groomer, and convince students planning a career change to travel to Spain. That meant answering the big questions fast - which course, how long, how much, where to stay - and making it effortless to enquire by phone, WhatsApp, email or brochure.
What we built.
A loud, high-contrast site built around one job - get people listening - with the depth to keep them there.
Course-led homepage
A confident hero - "Become a Professional Dog Groomer in Spain" - with "Beginners Welcome", "Diploma Included" and "18+ Years Experience" up front, so the offer and the proof land in the first screen.
Clear course structure
Six courses laid out side by side, from a one-day pet owner workshop and a five-day taster through the Foundation and Intermediate Diplomas to advanced styling, each with its length, price, deposit and who it is for.
Brochure and enquiry paths
A downloadable brochure offered throughout the site, alongside "Enquire Now", click-to-call and WhatsApp, so every kind of visitor has a low-friction next step.
Student reviews and team
Real student testimonials on the homepage with a full reviews page, plus a Meet the Team page, building the trust that a big, far-from-home decision needs.
Accommodation and practicalities
Dedicated pages for nearby accommodation, location, and the salon's cancellation, no-show and matting policy, answering the practical questions before they become emails.
Salon, gallery and consent
Salon services, teeth cleaning, pet portraits and a photo gallery for local dog owners, with a privacy-respecting cookie banner that only enables analytics and ad tracking with permission.
One site, two audiences, one clear next step.
Jodie's Groom Room now has a website that carries both halves of the business. Local dog owners find the salon, its services and its location without wading through course content, while prospective students get a clear, friendly route from "I'd love to do this" to a booked place, with bookings already open for 2027.
The pink-and-paw-print branding, the heart motif and the warm, first-name tone all come through, so the site feels like Jodie's own salon the moment it loads.
Let's plan your site.
Twenty-minute call, no slides. We'll tell you what we'd build and what it would cost.
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